Comparing iOS to Facebook Key Metrics iOS (FB = 100) Daily Active Users Weekly Average 33% ARPU DARPU 196% Engagement Games played / day 208% (52!) Retention7-day retention 200% Monetization % of paying users 205% 10.
Did It Work?Change in metrics from premium to freemiumKey Metrics ChangeDownloadsDaily Average Downloads 9XDaily Active Users Weekly Average5XRevenueDaily Average 5X and still growing (every week has been bigger than previous one) 9.
Popcap bejeweled blitz on facebook free#
The Great ManeuversRetiring one game, launching two new ones Launch Timeline Soft launch of Bejeweled Blitz in Canada iTunes app store (12/1) Worldwide launch of Bejeweled and Bejeweled Blitz (12/8) Retirement of Bejeweled 2 + Blitz (12/8) ProductsOne of few titles with Premium and Freemium business model Bejeweled Blitz (Freemium) Bejeweled (Premium $0.99 download) Launch Goals Top 10 Premium Title Top 10 Freemium Title Rating of 4.5 stars or more 6M Freemium downloads in 1 month Highest App Store Current App Store Downloads Rankings Rating Bejeweled Blitz Well over 10M2nd Free / 3rd Grossing Bejeweled PremiumWell over 1M1st Paid 8.
Popcap bejeweled blitz on facebook update#
Why Change? From mode in a paid game to freemium game Reach much wider audience Update more nimbly follow Facebook closely A new iteration of a great premium game Feature set and game rules from Bejeweled 3 Lose the version number: an evergreen product that continues to evolve over time 7. One Very Long MinuteHistory of Bejeweled Blitz on Facebook & iOS Bejeweled 2 iOS Client launched 2 days after iTunes app store opened (Summer 2008) Bejeweled Blitz on Facebook launched in November 2009 Blitz mode and FB Connect added to Bejeweled 2 iOS client (April 2010) Major Feature Launches: Rare Gems Daily Spin Keystones Tutorial One of the first games to be fully integrated FB and iOS 2+ years from launch, still consistently popular: Facebook: top 10 games by DAU (3M+) iPhone: top 10 top grossing games 5. Some quick facts Launched in late 2000 History: Bejeweled, Bejeweled 2, Bejeweled Twist, Bejeweled Blitz, Bejeweled 3 Key platforms: PC/Mac, Facebook, iPhone, XBox360, DS Units:> 55 million Installs: > 200 million MAUs: > 25 million Users:500 million+ 4. 1.Setting Bejeweled Blitz freeLessons learned moving from premium to freemium on iOS Giordano Bruno Contestabile, PopCap Games March 5th, 2011Twitter: My job: managing the businesseven though I suck at it! My excuse: half of those people work at PopCap But so do I Oh dear! I suck! 3.